Capstone Poll

several people wearing phone headsets, seated in front of computers

The Capstone Poll is operated as a partnership between ISSR and the Center for Business and Economic Research in the Culverhouse College of Commerce. It is our survey research unit and offers a variety of services ranging from consulting on specific aspects of survey research to conducting a survey. Services include sampling design, questionnaire construction, interviewing, data analysis, and presentation of results in a formal written report. Data are collected through telephone interviews, online surveys, written mail or group-distribution surveys, in-person interviews, and focus groups. Technical reports are tailored to meet the needs of the project or sponsor.

Our telephone interviewing facility is equipped with a computer-assisted telephone interviewing (CATI) system, allowing for a high degree of accuracy and efficiency. Data are collected by a group of experienced telephone interviewers who undergo additional training specific to each survey conducted.

Most work of the Poll is performed on a contractual basis for government, non-profit organizations, private companies, the media, and faculty and administrators affiliated with The University of Alabama. The Capstone Poll does not conduct election campaign surveys for political parties or for candidates for public office, their campaign committees, representatives or agents.

See our projects page for a list of recent polls.


Located in 2044 Shelby Hall, the facilities of the Capstone Poll can also be made available for use in conducting computer-based experiments and simulations. The 28 stations are linked by a system of networked computers utilizing software designed for computer-aided data collection from individual subjects.

For more information about the Capstone Poll and its services, please email or call Michael Conaway or Debra McCallum.